Friday, February 14, 2014

The data we love: Fun facts for Valentine's Day


Facebook tries to figure out where people are falling in love. Their latest data show that people in Colorado Springs, CO are most likely to transition from a "Single" status to "In a relationship." El Paso, Louisville, Fort Worth, and San Antonio round out the top 5.

Big cities rank poorly on the Facebook relationship scale: New York and Los Angeles are in the top five least lovey-dovey cities, surpassed only by San Francisco and the District of Columbia.
Source: Wall Street Journal
And an interactive map allows users to explore Valentine's customs around the world.
Interactive Valentines Map


Valentine's Day spending in the United States is expected to top $17.3 billion, according to new survey results released by the National Retail Federation. Spending is expected to be highest on jewelry ($3.9 billion) followed by $3.5 billion on an "evening out."

That works out to $134 per person celebrating the holiday. This is only a 2 percent increase over spending in 2013, and the highest in the survey's decade-long history.

And Americans will exchange 180 million Valentine cards.


U.S. producers sold more than $16 million in cut roses in 2012 (estimated wholesale value for all operations with $100,000 or more in sales) according to the USDA National Agricultural Statistics Service Floriculture Crops 2012 Summary.

To support holiday spending, shoppers can choose from more than 23,000 jewelry stores and more than 15,000 florists nationwide, according to the U.S. Census Bureau County Business Patterns survey.


To satisfy millions of sweet-toothed customers, the NECCO candy company produces approximately 100,000 pounds of Sweethearts conversation hearts each day for 11 months of the year.

This adds up more than 8 billion heart-shaped candies annually.

Data from the Census Bureau show that U.S. chocolate companies produced $13.5 billion worth of chocolate in 2011, and a 2009 study from Nielsen research showed that Valentines week accounts for more than 5 percent of annual chocolate sales.

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