Wednesday, February 11, 2015

My Valentine: data we love

SWEET TOOTH

To satisfy millions of sweet-toothed customers, the NECCO candy company produces approximately 100,000 pounds of Sweethearts conversation hearts each day for 11 months of the year.

This adds up more than 8 billion heart-shaped candies annually.

Data from the Census Bureau show that U.S. chocolate companies produced $13.5 billion worth of chocolate in 2011, and a 2009 study from Nielsen research showed that Valentines week accounts for more than 5 percent of annual chocolate sales.

Where does all of that chocolate come from?

Côte d'Ivoire leads global production, followed by Ghana and Indonesia.
Source: GeoLounge

CONSUMER SPENDING

Valentine's Day spending in the United States is expected to top $18.9 billion, according to new survey results released by the National Retail Federation. Spending is expected to be highest on jewelry ($3.9 billion) followed by $3.5 billion on an "evening out."

That works out to $142 per person celebrating the holiday. This is more than a 6 percent increase over spending in 2014, and the highest in the survey's decade-long history.

And Americans will exchange 180 million Valentine cards and 196 million roses.


FLOWER POWER

U.S. producers sold more than $16.7 million in cut roses in 2013 (estimated wholesale value for all operations with $100,000 or more in sales) according to the USDA National Agricultural Statistics Service Floriculture Crops 2013 Summary.

To support holiday spending, shoppers can choose from more than 23,000 jewelry stores and more than 14,000 florists nationwide, according to the U.S. Census Bureau County Business Patterns survey.

GEOGRAPHY OF VALENTINES

And an interactive map allows users to explore Valentine's customs around the world.
Interactive Valentines Map

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